案例名称:
TECSUN: An Utopia Ruled with Care and Love
译名:
TECSUN: An Utopia Ruled with Care and Love
案例作者:
XU Jingyue, JIAO Shubin, ZHAO Lei
作者单位:
Renmin Business School
案例企业:
Tecsun (Suzhou) Homes
学科领域:
组织行为、伦理与社会责任、综合管理、其他
中文关键词:
聂圣哲、德胜洋楼、德胜价值观、德胜规矩、德胜员工守则
英文关键词:
NIE Shengzhe, Tecsun (Suzhou) Homes, Tecsun values, Tecsun regulations, Tecsun Staff Handbook
中文摘要:
本案例以德胜(苏州)洋楼为研究对象,从教化式领导的角度来剖析德胜洋楼乌托邦式的管理模式的成因和发展的前景。特别是由于公司创始人兼具中国“家长式领导”和西方“教父式领导”的特质,案例重点阐释了创始人的领导风格及其对企业成长方式和发展路径的影响,旨在引导学生分析该企业独特的领导风格和管理方式的同时,思考其面临的挑战和可持续性等问题
英文摘要:
This case explores the grounds and prospects of the utopian managerial approach of Tecsun (Suzhou) Homes that features paternalistic leadership. It analyses the leadership style of the company founder who acts as a parent or godfather and its influences on company growth. While describing the distinctive leadership style and managerial approach, the case offers students an insight into the challenges faced by the company and prompts them to think about sustainability.
适用对象:
Undergraduate,EE,MBA,EMBA
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