Can Zhiliao Technology Resume the Ecological Advantages of Chinese Medicine?
案例编号：
_2017XXXTYDZSW_3748
被浏览次数：
2338
案例名称：
Can Zhiliao Technology Resume the Ecological Advantages of Chinese Medicine?
译名：
Can Zhiliao Technology Resume the Ecological Advantages of Chinese Medicine?
案例作者：
Huang Jiangming, Gu junmin, Cui Zhengyan, Ouyang Taohua
作者单位：
Renmin Business School
译者：
-
案例企业：
Beijing Zhiliao Technology Co., Ltd.
行业：
生物制药
学科领域：
信息系统与电子商务、其他
规模：
中小型
案例语种：
中文、英文
案例类型：
描述型
中文关键词：
生态系统；资源；需求；移动医疗
英文关键词：
Ecological system, resource, demand, mobile healthcare
中文摘要：
本文以借助移动互联网唤醒中医药的知疗公司的创业经历为背景，试图通过分析中国本草工程项目，尤其是知疗公司在在将研发该项目第二阶段产品发展历程，探讨知疗公司如何利用多方资源并基于用户需求重构生态优势的过程。知疗公司重构生态优势的创业过程为其他传统行业的复苏与发展提供了重要借鉴意义与启示。
英文摘要：
This article aims to Beijing Zhiliao Technology Co., Ltd. (hereinafter referred to as "Zhiliao Technology") as the background, describe the link thousands of years of Chinese medicine knowledge of the entrepreneurial enterprise how to use mobile Internet technology, transforms the implicit Chinese medicine knowledge into dominance , develops self-diagnosis products people easy to operate, improves the level of self-diagnosis and treatment, in part to solve the problem of difficult and expensive. So as to further explore the Zhiliao Technology as the representative of the enterprise or organization, in the Western medicine-oriented ecosystem, how to build the ecological system of Chinese medicine, can resume the ecological advantages of Chinese medicine? These aim to provide important reference and inspiration for the revival and innovation of traditional industries in the mobile Internet age.
适用对象：
Undergraduate,EE,MBA,EMBA
编写方式：
采编
开发时间：
2017
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