案例名称:
虽千万人,吾往矣——“老爸评测”良币驱逐劣币之路
译名:
A thousand foes wont bend my will-DADDYLAB path of good money driving out bad money
译者:
Wang Qiang, Mi Zhuang, Li Xiaoguang, Xu Yanfang, Zhan Shuo
中文关键词:
老爸评测;有毒有害产品;检测网红;社会企业;商业伦理;2018百优微案例
英文关键词:
DADDYLAB; toxic and harmful products; online celebrity of detection; social enterprise; business ethics
中文摘要:
近年来,随着三聚氰胺牛奶、毒跑道、重金属超标大米等系列问题被曝光,中国的商品及市场领域,特别是食品领域,在政府监管和标准尚不能完全覆盖、市场机制不能充分有效、劣币驱逐良币比较普遍的情况下,人们对于食品安全、商品安全、消费安全的关注与渴望与日俱增。杭州老爸评测科技有限公司(简称“老爸评测”),成立于2015年1月7日,在其创始人魏文锋带领下,几年来筚路蓝缕,探索移动互联网、自媒体、众筹检测、合格产品零售电商等融合的跨界创新型社会企业模式,虽然面对多方面的质疑和困难,仍然致力于透过可持续方式,推动解决有毒有害产品问题。本案例聚焦该企业的创业过程,探讨影响社会创业过程的关键因素及其内在关系。
英文摘要:
Recent years, the exposure of melamine milk, poisonous runway and rice with excessive heavy metal exposed that China commodity and market fields, especially the food field, are not fully covered by the government supervision and standards, the market mechanism is not fully effective, and it is common that bad money drives out good money. Concern and desire for food safety, commodity safety and consumption safety are increasing day by day. Hangzhou DADDYLAB Technology Co., Ltd. (DADDYLAB) was founded in January 7, 2015. After several years of development led by its founder, Wenfeng Wei, it has explored the cross boundary innovative social enterprise model that integrates mobile Internet, We Media, crowd funding detection and qualified product retail E-commerce. Faced with doubts and difficulties, it is still committed to promoting the addressing of toxic and harmful products through sustainable means. This case focuses on the entrepreneurial process of the enterprise, and explores the key factors that affect the social entrepreneurship process and their internal relations.
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