天生全球化的社交工具YeeCall——市场缝隙的探索之路
案例编号：
CN_2018ZLGL_1709
被浏览次数：
2709
案例名称：
天生全球化的社交工具YeeCall——市场缝隙的探索之路
译名：
YeeCall, a Born Globalized Social Platform, Explores a Path of Market Niche
案例作者：
杨波、邓子梁、董昊、陈文婧
作者单位：
中国人民大学商学院、信息学院
译者：
Yang Bo,Deng Ziliang,Dong Hao and Chen Wenjing
案例企业：
YeeCall app
行业：
信息技术产业
学科领域：
战略管理、信息系统与电子商务、其他
规模：
中小型
案例语种：
中文
案例类型：
微案例
中文关键词：
天生全球化、差异化战略；2018百优微案例
英文关键词：
Born Globalized, Differentiation strategy
中文摘要：
现在以WhatsApp和微信为代表的网络社交已经成为了重要的生活方式和流量入口。WhatsApp 20.7亿的用户88%来自于美国本土之外，微信近10亿的用户主要是国内用户。如果再开发一款社交软件在国内显然无法和微信竞争，如果走出国门又面临WhatsApp, whatsup,skype的竞争。YeeCall app就是这样一款新一代通讯社交网络平台，利用自主研发的音视频编码技术，使得YeeCall在网络条件不佳的情况下，依然能保持流畅通话。即便在2G网络，依然可进行视频通话。经实测，在双向丢包70%的情况下，YeeCall相比Skype、WhatsApp、微信等，是唯一能保持畅通的通讯app。YeeCall一上市，就受到了中东、印度和北非用户的喜爱，全球超过4000万的用户下载量，活跃用户达到了400万。“YeeCall”，因为对网络质量要求极低，已成为了跨境沟通或2G网络地区视频通话的首选。YeeCall在市场的夹缝中找到了自己的市场定位，并利用自己的核心技术牢牢占领了市场。
英文摘要：
Now social networks represented by WhatsApp and WeChat have become an important lifestyle and inlet of flows. 88% of the 2.07 billion users of WhatsApp come from outside the US. Near 1 billion users of WeChat are mainly domestic users. If another socializing software is developed, obviously it cannot rival WeChat at home. Abroad, it faces the competition from rivals like WhatsApp and Skype. YeeCall App is a new generation of the social network platform, which uses the audio and video encoding technology developed independently by itself to maintain smooth calls when the network conditions are poor. Even in 2G network, it can also be used for video calls. According to the field test, under a two-way packet loss rate of 70%, YeeCall is the only communication app that can maintain a smooth call, compared with Skype, WhatsApp and WeChat. As soon as YeeCall was released, it became popular among the users of Middle East, India and North Africa, with 40 million downloads worldwide and 4 million active users. YeeCall has an extremely low requirement in network quality, it has become the first choice for cross-border communication or video calls in 2G network regions. YeeCall has found its own position in the market niche and firmly occupied the market with its own core technologies.
适用对象：
本科、专业硕士
编写方式：
采编
开发时间：
2018
入库时间：
2018
索要案例使用说明：
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