案例名称:
如何让供应链管理模式更加持续?——香港冯氏集团
译名:
How to make the supply chain management model sustainable?- Fung Group in Hong Kong
英文关键词:
supply chain management, business ecosystem, brand operation, Fung Group
中文摘要:
本案例主要对香港冯氏集团的供应链战略进行案例研究,香港冯氏集团是一家多国经营的集团公司,在三个核心业务领域具有很强的优势:通过利丰有限公司从事出口、采购业务,通过利和经销服务中心从事分销业务,通过亚洲零售便利店(利丰零售,CRA)从事零售业务,此外还有一些非上市的实体经营单位。利丰集团有27,000多名员工,遍布40多个国家和地区,2013年的销售收入超过207亿美元。然而,孟加拉西北部的Tazreen制衣厂的大火,引起了冯氏集团极大的震动,作为下游客户和供应链协调员如何确保整个供应链体系的持续发展,特别是供应商合规经营,同时能保障供应商合理的利益,都成为2014年冯氏集团面临的挑战。
英文摘要:
Fung Group is a multinational business company, having advantages in three core lines of business:Li&Fung Ltd. controls export and purchase business; Profit and Distribution Service Center manages distribution; Asian Retail Convenience Store(Li&Fung Retail,CRA) manages the retail business and some other unlisted business entities. Li &Fung Group has 27,000 staffs all over more than 40 countries and regions. In 2013 its sales revenue reaches US$20.7 billion. In recent years, Li&Fung has created DMSB model through ecological commercial operation and participation in brand business, thus making itself leading position. However, with economic downturn around the world and explosive growth in mobile Internet, Fung Group is faced with new challenges, such as the control of financial risk in supply chain, the management of supplier in ecological business and the establishment of digital chain.
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