案例名称:
蓝海的烦恼——DG物业公司商业模式变革的挑战
译名:
Trouble in Blue Ocean: DG Property’s Challenges in Business Model Reform
中文关键词:
物业管理;蓝海;产业园区物业;DG物业;三一重工
英文关键词:
Property Management, Blue Ocean, Industrial Park Property, DG Property, Sany Heavy Industry
中文摘要:
本案例描述的是DG物业公司在业务发展中逐渐意识到不能继续停留在传统物业服务的红海之中,通过不断摸索探索出物业公司的新商业模式的过程。然而与其他寻求变革的企业一样,处于转型期的DG物业遭遇了前所未有的挑战。新的商业模式的确是一片蓝海,但是与新的商业模式相匹配的能力的缺乏成为了制约企业发展的桎梏。同样,由于服务的无形性,面对客户多样繁复的、甚至超越服务范围的需求,如何良好处理与客户的关系也是DG物业的一大难题。本案例全面梳理了管理、决策所需的所有背景信息,让案例阅读者能够站在DG物业公司总经理的立场上思考所需到的一系列问题。
英文摘要:
This case describes DG Property gradually realized the “red ocean”nature of traditional property services industry during several years of company development, which prompts DG to start its exploration of new business model. However, in analogy to other companies seeking reform, DG property encountered unprecedented challenges. The new business model is indeed a “blue ocean”, but the lack of capabilities to match the new business model become its shackles. Also, due to the intangible nature of services, complex, diverse and extemporaneous demand from client brought about problem of client relationship management. This case systematically present all the background information needed for management and decision-making so that readers can put themselves in the shoes of manager of DG Property to think about a series of issues.
查看试看版
案例检索