案例名称:
营销系统建设开启企业新发展——中国农影音像出版社
译名:
The building of marketing system comes to be the start of new development: Evidence from China Agricultural Film and Audio-Visual Publishing
中文关键词:
农业音像制品行业;中国农影音像出版社;营销系统
英文关键词:
Agricultural Audio-visual Products Industry, China Agricultural Film and Audio-Visual Publishing, Marketing system
中文摘要:
本案例总结了农业音像制品行业的基本情况,对中国农影音像出版社在发展过程中积累的经验和面临的困境进行了总结,提出在明确该出版社竞争优势的基础上,结合本行业特点,从基础工作、品牌工程、以渠道为核心的营销体系、营销保障体系四个方面进行营销系统的建设,推动中国农影音像出版社突破困境实现新的发展,并以此为例探索农业音像制品市场、制作和发行体系等市场营销问题的解决之道。关
英文摘要:
This case applies to Marketing Development and Strategy. It analyzed the basic situation of agricultural audio and video products industry and summarized the lessons of Agricultural Film and Audio-Visual Publishing during it development. We try to show the effort that the Agricultural Film and Audio-Visual Publishing is being building a systematic, scientific and effective marketing system and the achievement have been made. We hope to discuss the way to solve the series of marketing problems including the marketing of agricultural audio and video products industry, the production and distribution of these products, etc. by this case.
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