译名:
The Top-level Design of Industrialized Mode of Weiqi in China
中文关键词:
体育产业化;顶层设计;中国围棋甲级联赛;围棋职业联盟
英文关键词:
Sport Industrialization; Top-level Design; Chinese Occupation Weiqi A-class League; Weiqi Professional League
中文摘要:
随着消费结构的升级和职业体育的发展,把市场机制和企业化经营引入体育部门的体育产业化已成为不可避免的趋势。自上世纪90年代初以来,我国体育产业化有了长足的发展,显示出旺盛的生命力。近12年来,以中国职业围棋甲级联赛(以下简称“围甲联赛”)为核心和龙头,带动了围棋市场和围棋产业的发展,展现了围棋产业发展的广阔前景。但是另一方面,围棋产业化的发展也面临着与体育产业化相同的制度约束。本案例在分析我国体育产业化现状、问题和前景的基础上,重点对我国职业围棋产业化进行研究,在此基础上提出了围棋联盟产业化模式的顶层设计。
英文摘要:
With the upgrade of consumption structure and development of professional sport, it is inevitable to implement sport industrialization----taking the advantage of market mechanism and corporate operation in the field of sport. Started from 1980s, the sport course boomed in our country with great vitality. In these 12 years, Chinese Occupation Weiqi A-class League (hereafter COWAL for short), the most important Weiqi match in China, promoted the development of Weiqi course and improvement of Weiqi market and presented a marvelous future. However, the industrialization of Weiqi is also challenged by some institutional constraints. This case intensively analyses the industrialization of Weiqi, based on its status quo and challenges and future, then proposes the Top-level allied industrialization design of Weiqi.
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