Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
Product Number：
EN_2023LLYSHZR_3344
Page Views：
172
CaseName：
Eve in Miao Village: Modern Business Logic of Chinese Traditional Handicraft
Authors：
Xu Jingyue
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Eve Group
Industry：
Manufacturing
Discipline：
Business Ethics & Social Responsibility、General Management
Scale：
Large
Language：
English
Type of Case：
Brief Case
KeyWords：
Chinses traditional handicraft, Business value, Social responsibility, Shared value
Abstract：
This case describes how Eve Group, a leading enterprise in China's fashion industry, has discovered, sorted out, innovated and applied Chinese traditional handicrafts scattered around the country since 2003, and created a platform for the inheritance and empowerment of Chinese traditional handicrafts and Oriental aesthetic culture – Eve Chinese Handicraft Workshop. This case aims to guide students to think about whether and how to achieve win-win between business value and social responsibility. Through discussion, students will learn that companies should focus on creating Shared Value for all stakeholders, not just for shareholders. They will learn strategic corporate social responsibility is to create shared value for companies and society, and form a virtuous circle. The case also provides students a context to think about the challenges of Eve sustainable development from the perspective of the founder.
Intended Audience：
U ndergraduate、MBA、EMBA、EE
Data Source：
Primary
Publication Date：
2021
Revision Date：
2023
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