The Way of Ash Cloud to Digital Transformation
Product Number：
EN_2020ZLGL_6688
Page Views：
831
CaseName：
The Way of Ash Cloud to Digital Transformation
Authors：
Zhang Zhiqiang
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Ash Cloud Precision Industrial Co., Ltd
Industry：
Manufacturing
Discipline：
Strategy、Accounting & Corporate Finance
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
digital transformation; Ash Cloud; informatization; automation; standardization
Abstract：
The case describes the successful process of Ash Cloud Co. in digital transformation. The company started bare-handed 16 years ago, relying neither on concept speculation nor on capital operation, and concentrated their efforts for more than ten years to the factory and management and finally forged an excellent enterprise. The company now has stable business, efficient management and advanced technology. The company is still medium-sized in scale, but relying on its self-developed mobile terminal management system, the company had achieved digital management in full range and whole process. The company manager could easily get the real time data concerning various aspects of the company, such as business, procurement, production, sales, administration, logistics, personnel, etc., through smart phones, and issued decision-making instructions in time. This unique and efficient management method has won great advantages for the company. It not only improved the company's ability to adapt to the market, reduced the company's management cost and production cost, but also reduced the error rate and scrap rate, as well as improved the production condition and environment and realized the ideal of "decent factory". Instructors can inspire and guide students based on the story of Ash Cloud’s digital transformation to think the relevant case problems.
Intended Audience：
MBA、EMBA、EE
Data Source：
Primary
Publication Date：
2020
Revision Date：
2020
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