The Information Systems that Support the Business Model of Handu
Product Number：
EN_2020XXXTYDZSW_3565
Page Views：
537
CaseName：
The Information Systems that Support the Business Model of Handu
Authors：
Mao Jiye, Xie Lijuan, Wang Shixun
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Handu E-business Group Co., Ltd.
Industry：
Trade/Commerce
Discipline：
Information Technology & E-commerce
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
e-business; IT and core competitiveness; flexible supply chain; business intelligence; big data
Abstract：
This teaching case describes how Handu built up its information systems step by step and entered the era of business intelligence. Founded in 2006, Handu mainly relies on an e-business platform for sales of clothes in the Southern Korean style. In the Double 11 Shopping Spree in 2012, Handu’s sales volume ranked No.1 among all garment dealers. The weakness of its information systems has caused frequent problems in delivery, order picking and production. In 2013, Handu started its road to developing IT applications internally, by gradually building up its WMS (warehouse management systems), OMS (order management systems) and SCM (supply chain management systems). Since 2014, the IT systems of Handu not only had higher service operation efficiency but became closely aligned to the strategy and core competitiveness of Handu, so that the business intelligence enabled by the IT systems became the pivot of garnering competitive strength. The success of Handu’s IT applications also drove it to keep thinking of the future orientation of IT systems. By describing the operation of Handu before and after the development of various IT systems, this case intends to illustrate the role of information systems in building the core competitiveness of an online firm and the sequence and priorities of information systems developed by online firms.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2017
Revision Date：
2020
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