Crowdsourcing Service Platform ZBJ.COM – A Flying “Pig”?
Product Number：
EN_2020CYYCX_4851
Page Views：
878
CaseName：
Crowdsourcing Service Platform ZBJ.COM – A Flying “Pig”?
Authors：
Mao Jiye, Li Liwang
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Chongqing Zhubajie Internet Co., Ltd (zbj.com)
Industry：
Information Technology
Discipline：
Entrepreneurship & Innovation 、Information Technology & E-commerce
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
crowdsourcing services; match making; transformation and upgrade; business model; entrepreneurial spirit; big data
Abstract：
This case elaborates the transformation and upgrading of ZBJ.COM, the largest crowdsourcing service platform in China which grew from a grass-root startup company in ten years. Founded in 2006 with initial fund of only 500 yuan, ZBJ.COM now is valued 11 billion yuan. It kept exploring business model through seven “Cloudraking Movements” and growing based on failures. This case focuses on three aspects: firstly, the entrepreneur team with Zhu Mingyue as the core has the entrepreneurial spirit of forbearance and persistence, believing “a sharp sword cannot be forged without ten years”; secondly, in response to the problems emerging in the development, ZBJ.COM explored and designed a reasonable supply-demand matching mechanism, substantially improving the efficiency and satisfying demand ratio, so as to realize successive innovations of transaction pattern through trial and error; thirdly, with the background of big data transformation, abj.com carried out the core reform of commission model, changing from 20% to free commission, “drilling wells” in the ocean of big data and adopting the eco-model of “big data + service platform”. This case is aimed to present the channels and key factors in transformation and upgrading of crowdsourcing service platforms.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2017
Revision Date：
2020
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