Initiating a Car Wash for the Retarded Dreamland
Product Number：
EN_2020CYYCX_3396
Page Views：
610
CaseName：
Initiating a Car Wash for the Retarded Dreamland
Authors：
Li Xiaoguang, Wang Jianying, Xu Jingyue, Wang Qiang
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Shenzhen Retarded Car Wash
Industry：
Others
Discipline：
Entrepreneurship & Innovation 、Social Enterprise
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
the Retarded car wash, Innovation, Social entrepreneurship
Abstract：
The case is about the Retarded Car Wash in Shenzhen, opened in July 2015 with 16 the retarded as employees, which is the first project of the Dreamland for the retarded created by the founder Mr. CAO Jun who was involved in the process of looking for, selecting, implementing and leading the project to success. What challenges will he face in the future?
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2018
Revision Date：
2020
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