“Three Candies” of Long-term Rental Apartment: How Ziroom Achieved Its Brand Value
Product Number：
EN_2020XXXTYDZSW_1344
Page Views：
793
CaseName：
“Three Candies” of Long-term Rental Apartment: How Ziroom Achieved Its Brand Value
Authors：
Yu Mingxuan, Li Yun, Wang Xiyan
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Ziroom
Industry：
Services
Discipline：
Information Technology & E-commerce
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Brand Value Achievement; Value elements; Long-term Rental Apartment
Abstract：
Under the macro policy environment of rental market and sales market developing simultaneously, long-term rental apartment has attracted more and more attention from the society and the market. However, how could market entities in real estate industry achieve brand value by innovative thinking and stand out from the competition in the “Blue Ocean”? This question is urgent for people to think deeply. In this setting, Ziroom took three measures simultaneously to shape its brand value, which made Ziroom leading brand in housing rental market. This case analyzed key links on how Ziroom provide unique services, promote the quality of houses and innovating new business models in the process of achieving brand value, which is beneficial for students to comprehend and learn brand value elements in specific decision-making scenarios.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Secondary
Publication Date：
2018
Revision Date：
2020
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