TECSUN: An Utopia Ruled with Care and Love
Product Number：
EN_2020ZZXW_3872
Page Views：
517
CaseName：
TECSUN: An Utopia Ruled with Care and Love
Authors：
XU Jingyue, JIAO Shubin, ZHAO Lei
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Tecsun (Suzhou) Homes
Industry：
Construction/Real estate
Discipline：
Organizational Behavior 、Business Ethics & Social Responsibility、General Management、Social Enterprise
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
NIE Shengzhe, Tecsun (Suzhou) Homes, Tecsun values, Tecsun regulations, Tecsun Staff Handbook
Abstract：
This case explores the grounds and prospects of the utopian managerial approach of Tecsun (Suzhou) Homes that features paternalistic leadership. It explains the founder's management philosophy with "education" and "enlightenment" as the core, and demonstrates his leadership style of "paternalistic" in China and "godfather" in the West from multiple perspectives. It further analyzes the influence of the founder's leadership style on employee activation and on the growth mode of the company, offering students insights into the challenges faced by the company and prompts them to think about the issue of sustainability.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2016
Revision Date：
2020
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