Baosteel Group: Seeking Strategic Synergy through M&A Integration
Product Number：
EN_2020ZLGL_1855
Page Views：
296
CaseName：
Baosteel Group: Seeking Strategic Synergy through M&A Integration
Authors：
Xu Jingyue
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Baosteel Group
Industry：
Energy、Manufacturing
Discipline：
Strategy、General Management
Scale：
Large
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Baosteel Group, Strategic Synergy, M&A Integration
Abstract：
As the most competitive iron and steel enterprise in china, Baosteel group defined its strategy as “quality product plus scale economy” and has developed very fast since 2006.The basic developing model of Baosteel Group can be described as “expanding the scale by M&A, improving overall competitiveness by effective integration. This case analyzes two successful M&A cases of Baosteel——Bayisteel and Ningsteel, introduces their processes of M&A and integration thoroughly, and demonstrates the distinctive mode of Baosteel’s M&A integration based on strategic synergy.
Intended Audience：
MBA,EMBA
Data Source：
Primary
Publication Date：
2014
Revision Date：
2020
Apply for Teaching Notes：
Order This Case：
