The Operational Transformation and Market Restructuring of Beijing CP Commercial & Trading CO., Ltd.
Product Number：
EN_2020ZLGL_5477
Page Views：
605
CaseName：
The Operational Transformation and Market Restructuring of Beijing CP Commercial & Trading CO., Ltd.
Authors：
Xie Lijuan, Wang Xiaodong, Li Chaofan
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Beijing CP Commercial & Trading Co., Ltd.
Industry：
Trade/Commerce
Discipline：
Strategy、Others
Scale：
Large
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Beijing CP Commercial & Trading CO., Ltd, Tradition Intermediary, Operational Transformation, Market Restructuring
Abstract：
This case tells the story of the business transformation of Beijing CP Commercial & Trading Co., LTD. In the transition period of China's business circulation system from state-led and stability-oriented to market-oriented and profit-oriented market circulation system, the special Chinese situation poses challenges to the established circulation middlemen in business transformation and market reshaping. Through the interview with the company, the author collects a large number of reliable information, and describes the challenge company facing and its reform measure and future path. Besides, the case describes in detail the company’s key reform measure such as developing the logistics competitiveness, developing electronic commerce, expanding the market scale, strengthening the transformation of supply chain and so on. Through this case, the author expects to provide some enlightenment for the traditional middlemen.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2017
Revision Date：
2020
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