From Selling on E-commerce Platform to Selling on WeChat Platform: An Exploration of B2C E-commerce of Agricultural Byproducts in China
Product Number：
EN_2020XXXTYDZSW_7935
Page Views：
359
CaseName：
From Selling on E-commerce Platform to Selling on WeChat Platform: An Exploration of B2C E-commerce of Agricultural Byproducts in China
Authors：
Wang Kanliang, Yang Bo, Chen Mingde
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Beijing Gongtianxia Interent Technology Co., Ltd.
Industry：
Trade/Commerce
Discipline：
Information Technology & E-commerce
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
Products selection; B2C e-commerce; Business model; Dutch auction
Abstract：
Although agricultural byproducts sales are dominated by traditional sale channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on Internet are the two most concerned problems by companies selling agricultural byproducts. To be a copycat of other business model is certainly doomed to failure. This case describes the agricultural byproducts e-commerce practice of Gongtianxia Technology Company with the aim of exploring the direction of agricultural byproducts e-commerce and sharing the lessons learned with e-commerce entrepreneurs.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2015
Revision Date：
2020
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