Growing Old with Esteem—Chengdu LONG LIVE’s Journey from Community Care to Elderly-Oriented Service
Product Number：
EN_2020ZLGL_2864
Page Views：
297
CaseName：
Growing Old with Esteem—Chengdu LONG LIVE’s Journey from Community Care to Elderly-Oriented Service
Authors：
Wang Jianying, Xu Jingyue
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Chengdu LONG LIVE
Industry：
Services
Discipline：
Strategy
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
LONG LIVE；Community Care Service；Home Care Service；the Appropriated Aging Transformation
Abstract：
LONG LIVE, founded in 2011, is one of the earliest social enterprises that have entered the community and home care industry. Its business scope has developed from the community care center and social service to the appropriated aging transformation, and further extended to the appropriated aging assessment and big data applications. Under the support of the appropriated aging platform management system, LONG LIVE started in Chengdu, is now spreading across the country by adopting the mode of franchise in 2017. After obtaining the first round of angel investment, LONG LIVE also faced the strategic choice between focusing on their main business and implementing diversification. This case analyzes the process of LONG LIVE developing to a diversified industry in the perspective of company-level strategy, using Ansoff Matrix as the main analysis tool, at the same time, combining with the core competence theory. Aiming at allowing the students to analyze the business development mode of LONG LIVE, at the same time, guiding them to think about the future development of the company as a decision maker.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2018
Revision Date：
2020
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