Differentiation or Unification: BAIC’s Exploration on Modes of Group Control
Product Number：
EN_2020ZLGL_6925
Page Views：
326
CaseName：
Differentiation or Unification: BAIC’s Exploration on Modes of Group Control
Authors：
Wang Fengbin,Zheng Xiaojie,Shang Bujie
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Beijing Automotive Industry Corp.
Industry：
Manufacturing
Discipline：
Strategy、Organizational Behavior
Scale：
Large
Language：
English
Type of Case：
Decision Case
KeyWords：
BAIC; Differentiation; control model
Abstract：
From the perspective of business group control, this teaching case describes the transformation and transition of control modes in BAIC evolving as a group company. After introducing current issues facing BAIC GROUP’s architecture designer, such as whether and how to differentiate the control modes for various business units, this case give a brief description on BAIC’s business profiles and its grouping trajectory. Following the periodic transformation of BAIC’s group control system coupled with the change of grand strategy, the major difference of business control models between BAIC MOTOR and Vehicle Division is elaborated, and then the key points and challenges in carrying out differentiated/classified control systems are demonstrated. The final part of the case brings the students into the consideration on how to plan and implement the differential control system in the vertically integrated business group with diversified product and multiple ownership structure.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2015
Revision Date：
2020
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