The difficult choice of independent innovation: based on case study of the TV chip R&D process of Hisense
Product Number：
EN_2020ZLGL_1023
Page Views：
536
CaseName：
The difficult choice of independent innovation: based on case study of the TV chip R&D process of Hisense
Authors：
Wang Baolin
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Hisense
Industry：
Manufacturing
Discipline：
Strategy、Entrepreneurship & Innovation
Scale：
Large
Language：
English
Type of Case：
Decision Case
KeyWords：
group; Hisense Hiview Tech Company; TV chip; innovation management
Abstract：
Hisense Group is a large Chinese electric appliance enterprise and its core product is television. The TV chip is one of the most important components, determining the performance of the TV. But China's chip industry started very late so that during a long-term China's TV manufacturing firms had to import TV chips. In order to gain the comparative advantages, Hisense Group started to develop its own TV chip in 1998, and successfully developed a kind of TV chip called Hiview in 2005, which was the first TV chip independently developed by China’s companies. Since then, Hisense Group continued to achieve some success in the TV chips development. However, Hisense Hiview Tech Company, which is the subsidiary of Hisense Group responsible for developing TV chip, was still in a state of loss until now. Whether increasing the investment in Hisense Hiview Tech Company is a difficult choice for Liu Hongxin the new president of Hisense Group.
Intended Audience：
Undergraduate,Graduate,MBA,EMBA
Data Source：
Primary
Publication Date：
2015
Revision Date：
2020
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