TECSUN: An Utopia Ruled with Care and Love
Product Number：
_2017ZZXW_6799
Page Views：
3331
CaseName：
TECSUN: An Utopia Ruled with Care and Love
Authors：
XU Jingyue, JIAO Shubin, ZHAO Lei
Author Affiliation：
Renmin Business School
Enterprise/Organization：
Tecsun (Suzhou) Homes
Industry：
Construction/Real estate
Discipline：
Organizational Behavior 、Business Ethics & Social Responsibility、General Management
Scale：
SMEs
Language：
Chinese、English
Type of Case：
Decision Case
KeyWords：
NIE Shengzhe, Tecsun (Suzhou) Homes, Tecsun values, Tecsun regulations, Tecsun Staff Handbook
Abstract：
This case explores the grounds and prospects of the utopian managerial approach of Tecsun (Suzhou) Homes that features paternalistic leadership. It analyses the leadership style of the company founder who acts as a parent or godfather and its influences on company growth. While describing the distinctive leadership style and managerial approach, the case offers students an insight into the challenges faced by the company and prompts them to think about sustainability.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2016
Revision Date：
2017
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