A Glimpse of China Tower: extensive cooperation and joint benefits, China Tower Mode Cultivated by One Tower and One Price Differential Pricing Strategy
Product Number：
_2017_9371
Page Views：
1711
CaseName：
A Glimpse of China Tower: extensive cooperation and joint benefits, China Tower Mode Cultivated by One Tower and One Price Differential Pricing Strategy
Authors：
Jiang Lin, Lu Jianfei, He Xun
Author Affiliation：
Renmin Business School
Enterprise/Organization：
China Tower Group
Industry：
Information Technology
Discipline：
Scale：
Large
Language：
Chinese、English
Type of Case：
Descriptive Case
KeyWords：
State-owned Enterprise Reformation, Sharing Economy, China Tower Mode, Differential Pricing Strategy
Abstract：
As a representative state-owned enterprise, China Tower finds out its own way to achieve the all-win in the reform of state-owned enterprises. By inducing Sharing Economy and differential pricing strategy, China Tower created the Tower Mode which offered new perspectives of digestion of excess capacity and state-owned enterprise reform. Through in-depth analysis of Tower Mode and differential pricing strategy, this case helps students to understand Sharing Economy and differential pricing strategy in the context of state-owned enterprise reform and supply side reform. This case is beneficial for students to have a good command of related theories, which can improve the ability to integrate theory with practice of students.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2017
Revision Date：
2017
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