A Discussion on the E-Commerce Business Plan of H Group
Product Number：
_2017XXXTYDZSW_2187
Page Views：
1811
CaseName：
A Discussion on the E-Commerce Business Plan of H Group
Authors：
CHEN Zhiyong, YANG Canlong
Author Affiliation：
Renmin Business School
Enterprise/Organization：
H Group
Industry：
Manufacturing
Discipline：
Information Technology & E-commerce
Scale：
Large
Language：
Chinese、English
Type of Case：
Descriptive Case
KeyWords：
state-owned enterprise, e-commerce business plan, transformation, development strategy
Abstract：
H Group looks to double its turnover and quadruple its average yearly profits within the next five years. It has launched studies on the prospect of O2O e-commerce. Taking into account the macro environment, industrial outlook, company status and the future of internet applications, H Group has to identify the necessity of e-commerce and design a general business plan that outlines key points of operational strategy as guidance for further implementation.
Intended Audience：
Undergraduate,EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2016
Revision Date：
2017
Apply for Teaching Notes：
Order This Case：
