Langlib: The Pioneer in the Jungle
Product Number：
_2018RLZYGL_3248
Page Views：
2325
CaseName：
Langlib: The Pioneer in the Jungle
Authors：
Song Jiwen, Peter J. Peverelli
Author Affiliation：
Renmin Business School
Enterprise/Organization：
Lang broadcast network (Langlib)
Industry：
Information Technology
Discipline：
Human Resource Management、Entrepreneurship & Innovation
Scale：
SMEs
Language：
Chinese、English
Type of Case：
Descriptive Case
KeyWords：
entrepreneurial process, entrepreneurial team, entrepreneurial management
Abstract：
IT industry is not only the cradle of entrepreneurs, but also the birth place of numerous entrepreneurial myths. What kind of changes will happen when IT companies, which combined the high-tech nature of business and the own characteristics of education industry, choose education as their career? What kind of opportunity and challenges will be faced by those entrepreneurs? Founded in 2007, Lang broadcast network (Langlib) is one of the pioneer developers of online English education products. In the start-up period, the company experienced difficulties in personnel, product development, whether or not charges decisions, cash flow and other problems. After seven years exploring, has Langlib achieved dramatically growth? In the light of entrepreneurial team and entrepreneurial management two explanation perspective, this case study focus on the entire process of business enterprises, aiming to explore the factors affecting the entrepreneurial process.
Intended Audience：
EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2015
Revision Date：
2018
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