The Brand Strategy by Poly Real Estate Company during the Market Reform Period
Product Number：
EN_2016ZLGL_2317
Page Views：
1315
CaseName：
The Brand Strategy by Poly Real Estate Company during the Market Reform Period
Authors：
Yu Mingxuan,Ma Yue,Wang Zilong,Feng Yunxia
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Poly Real Estate Company
Industry：
Construction/Real estate
Discipline：
Strategy
Scale：
Large
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Real estate management; Brand strategy; Poly Real Estate
Abstract：
Poly Real Estate Company is a giant state-owned real estate enterprise in China. Through leading the students to make conclusion and analysis of the advantages and disadvantages for the Poly Real Estate brand strategy and with the location theory, market segmentation theory and brand strategy as theoretical guidance, this case has studied how the real estate enterprises should adjust the brand strategy during the market environment transformation period.
Intended Audience：
Undergraduate,Graduate,MBA
Data Source：
Primary
Publication Date：
2013
Revision Date：
2016
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