Trouble in Blue Ocean: DG Property’s Challenges in Business Model Reform
Product Number：
EN_2016ZLGL_2811
Page Views：
1262
CaseName：
Trouble in Blue Ocean: DG Property’s Challenges in Business Model Reform
Authors：
Song Hua,Huang Linjun
Author Affiliation：
Renmin University of China
Enterprise/Organization：
-
Industry：
Services
Discipline：
Strategy、General Management
Scale：
SMEs
Language：
English
Type of Case：
Decision Case
KeyWords：
Property Management, Blue Ocean, Industrial Park Property, DG Property, Sany Heavy Industry
Abstract：
This case describes DG Property gradually realized the “red ocean”nature of traditional property services industry during several years of company development, which prompts DG to start its exploration of new business model. However, in analogy to other companies seeking reform, DG property encountered unprecedented challenges. The new business model is indeed a “blue ocean”, but the lack of capabilities to match the new business model become its shackles. Also, due to the intangible nature of services, complex, diverse and extemporaneous demand from client brought about problem of client relationship management. This case systematically present all the background information needed for management and decision-making so that readers can put themselves in the shoes of manager of DG Property to think about a series of issues.
Intended Audience：
Undergraduate,MBA,EMBA
Data Source：
Primary
Publication Date：
2013
Revision Date：
2016
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