Organizational Capability construction in Banks (Short Version)
Product Number：
EN_2016ZZXW_9776
Page Views：
850
CaseName：
Organizational Capability construction in Banks (Short Version)
Authors：
Feng Yunxia,Yu Mingxuan
Author Affiliation：
Renmin University of China
Enterprise/Organization：
-
Industry：
Finance
Discipline：
Organizational Behavior
Scale：
SMEs
Language：
English
Type of Case：
Descriptive Case
KeyWords：
product innovation; organizational capabilities; employee competence; employee motivation; organizational structure
Abstract：
WF Bank has been developed rapidly since 2002, especially in the aspects such as strategic position, product innovation, organizational capabilities, competitiveness and social image. The micro finance product and its marketing patterns have been highly recognized by the top leaders in the country. The profitability and employee satisfaction have been improved a lot. In 2011, the Banker in Britain listed the case bank in 869. What are the factors contributing to the success of the bank? The case study reveals the strategies and mechanism in HR practices, culture orientation and organizational structure reconstruction of the case bank, especially in the process of its new product development.
Intended Audience：
Undergraduate,MBA,EMBA
Data Source：
Secondary
Publication Date：
2013
Revision Date：
2016
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