Brand Value Promotion Strategy in Wanda Group’s Transition
Product Number：
EN_2016ZLGL_9439
Page Views：
747
CaseName：
Brand Value Promotion Strategy in Wanda Group’s Transition
Authors：
Yu Mingxuan,Chen Tianyu
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Wanda Group
Industry：
Construction/Real estate
Discipline：
Strategy
Scale：
Large
Language：
English
Type of Case：
Descriptive Case
KeyWords：
Brand; Brand value; Wanda Group
Abstract：
This case describes the development course and present situation of the famous commercial real estate enterprise, Wanda Group. By summarizing the prominent characteristics of Wanda commercial real estate and the corporate culture of Wanda Group, the case makes a discussion about the effect of enterprise behavior on its brand value.
Intended Audience：
EE,MBA,EMBA
Data Source：
Primary
Publication Date：
2015
Revision Date：
2016
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