How to make the supply chain management model sustainable?- Fung Group in Hong Kong
Product Number：
EN_2016ZLGL_2052
Page Views：
640
CaseName：
How to make the supply chain management model sustainable?- Fung Group in Hong Kong
Authors：
Song Hua,Yu Kai,Yang Xuan
Author Affiliation：
Renmin University of China
Enterprise/Organization：
Fung Group
Industry：
Transportation/Logistic
Discipline：
Strategy、Supply Chain Management
Scale：
Large
Language：
English
Type of Case：
Decision Case
KeyWords：
supply chain management, business ecosystem, brand operation, Fung Group
Abstract：
Fung Group is a multinational business company, having advantages in three core lines of business:Li&Fung Ltd. controls export and purchase business; Profit and Distribution Service Center manages distribution; Asian Retail Convenience Store(Li&Fung Retail,CRA) manages the retail business and some other unlisted business entities. Li &Fung Group has 27,000 staffs all over more than 40 countries and regions. In 2013 its sales revenue reaches US＄20.7 billion. In recent years, Li&Fung has created DMSB model through ecological commercial operation and participation in brand business, thus making itself leading position. However, with economic downturn around the world and explosive growth in mobile Internet, Fung Group is faced with new challenges, such as the control of financial risk in supply chain, the management of supplier in ecological business and the establishment of digital chain.
Intended Audience：
MBA,EMBA
Data Source：
Primary
Publication Date：
2015
Revision Date：
2016
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